Input two fields and we will calculate the third
Total cost ($): How much budget do you have?
CPV ($): What's your cost per view?
Content views: How many views?
Total cost ($):
CPV Rate ($):
Content views:
*Numbers are rounded to the nearest hundredths.
CPV (Cost per View) is the price you pay each time a content is played. CPV is commonly used for video advertisement. Typically, the payment is triggered when the video ad is played for a minimum period. For example, YouTube defines the minimum threshold as 30 second.
Here is the formula:
CPV = Total cost/ Number of views
Unlike the CPM (cost per thousand), there is no need to multiply or divide the result by a thousand in the CPV model.
If you need to work out the total cost from a known CPV rate and the number of views you are aiming to get, use the following formula:
Total cost = CPV x Number of views
To work out the number of views from the known CPV pricing and the total cost you are willing to pay, use the below formula:
Number of views = Total cost/ CPV