Input two fields and we will calculate the third
Total cost ($): How much budget do you have?
CPC ($): What's your cost per click?
Clicks: How many clicks?
Total cost ($):
CPC Rate ($):
Number of clicks:
*Numbers are rounded to the nearest hundredths.
CPC (Cost per Click) is the price you pay each time your ad is clicked (hopefully by a human user). Under the CPC model, you only pay when a user clicks on something. Ad impressions that do not result in a click are not charged in the CPC pricing model. CPC model is used by many ad exchanges including Google's AdSense.
Here is the formula:
CPC = Total cost/ Number of clicks
Unlike the CPM (cost per thousand), there is no need to multiply or divide the result by a thousand in this model.
If you need to work out the total cost from a known CPC rate and the number of clicks you are aiming to get, use the following formula:
Total cost = CPC x Number of clicks
To work out the number of clicks from the known CPC pricing and the total cost you are willing to pay, use the below formula:
Number of clicks = Total cost/ CPC